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Cable Penetration
Analysis By DMA
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| Total | Total | CNBC | CNBC | CNBC | CNBC | CNBC | |||||||
| TV | Cable | Cable | DMA | DMA | DMA | DMA | % Cable HH | % TV HH | % Total | ||||
| HH | HH | Pene | Headends | Subs | Headends | Subs* | in DMA | in DMA | Subs U.S. | ||||
| RANK | MARKET | M | REGION | ||||||||||
|
1
|
NEW YORK | M | NE | 7,301 | 5,759 | 78.9% | 130 | 5,418 | 97 | 4,784 | 88.3% | 65.5% | 8.1% |
|
2
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LOS ANGELES | M | P | 5,303 | 3,311 | 62.4% | 161 | 3,001 | 116 | 2,668 | 88.9% | 50.3% | 4.5% |
|
3
|
CHICAGO | M | WC | 3,361 | 2,320 | 69.0% | 142 | 1,882 | 96 | 1,710 | 90.8% | 50.9% | 2.9% |
|
4
|
PHILADELPHIA | M | NE | 2,801 | 2,296 | 82.0% | 110 | 2,194 | 51 | 1,856 | 84.6% | 66.3% | 3.1% |
|
5
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SAN FRANCISCO-OAK-SAN JOSE | M | P | 2,426 | 1,853 | 76.4% | 109 | 1,663 | 68 | 1,560 | 93.8% | 64.3% | 2.6% |
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6
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BOSTON (MANCHESTER) | M | NE | 2,316 | 1,910 | 82.5% | 137 | 2,008 | 119 | 1,808 | 90.0% | 78.1% | 3.1% |
|
7
|
DALLAS-FT. WORTH | M | SW | 2,201 | 1,100 | 50.0% | 259 | 952 | 72 | 728 | 76.5% | 33.1% | 1.2% |
|
8
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WASHINGTON, DC (HAGRSTWN) | M | NE | 2,128 | 1,504 | 70.7% | 129 | 1,425 | 53 | 1,208 | 84.8% | 56.8% | 2.0% |
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9
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ATLANTA | M | SE | 1,991 | 1,440 | 72.3% | 143 | 1,230 | 78 | 991 | 80.5% | 49.8% | 1.7% |
|
10
|
DETROIT | M | EC | 1,879 | 1,392 | 74.1% | 99 | 1,217 | 47 | 1,176 | 96.6% | 62.6% | 2.0% |
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11
|
HOUSTON | M | SW | 1,832 | 997 | 54.4% | 134 | 911 | 49 | 869 | 95.4% | 47.5% | 1.5% |
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12
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SEATTLE-TACOMA | M | P | 1,647 | 1,209 | 73.4% | 146 | 1,173 | 57 | 1,103 | 94.0% | 67.0% | 1.9% |
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13
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MINNEAPOLIS-ST. PAUL | M | WC | 1,574 | 905 | 57.5% | 237 | 880 | 99 | 706 | 80.2% | 44.9% | 1.2% |
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14
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TAMPA-ST. PETE (SARASOTA) | M | SE | 1,568 | 1,201 | 76.6% | 127 | 1,202 | 44 | 1,095 | 91.2% | 69.8% | 1.9% |
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15
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MIAMI-FT. LAUDERDALE | M | SE | 1,550 | 1,173 | 75.7% | 89 | 1,130 | 29 | 1,043 | 92.3% | 67.3% | 1.8% |
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16
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PHOENIX | M | P | 1,537 | 929 | 60.5% | 127 | 868 | 49 | 813 | 93.7% | 52.9% | 1.4% |
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17
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CLEVELAND | M | EC | 1,513 | 1,118 | 73.9% | 125 | 1,046 | 72 | 970 | 92.8% | 64.1% | 1.6% |
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18
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DENVER | M | WC | 1,382 | 865 | 62.6% | 212 | 823 | 91 | 682 | 82.9% | 49.4% | 1.2% |
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19
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SACRAMNTO-STKTON-MODESTO | M | P | 1,227 | 798 | 65.1% | 83 | 763 | 45 | 640 | 83.9% | 52.2% | 1.1% |
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20
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ORLANDO-DAYTONA BCH-MELBRN | M | SE | 1,182 | 886 | 74.9% | 117 | 865 | 51 | 802 | 92.7% | 67.8% | 1.4% |
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21
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PITTSBURGH | M | EC | 1,148 | 931 | 81.1% | 108 | 928 | 55 | 806 | 86.8% | 70.2% | 1.4% |
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22
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ST. LOUIS | M | WC | 1,144 | 681 | 59.5% | 160 | 614 | 54 | 517 | 84.2% | 45.2% | 0.9% |
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23
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PORTLAND, OR | M | P | 1,069 | 672 | 62.8% | 111 | 655 | 50 | 549 | 83.7% | 51.3% | 0.9% |
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24
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BALTIMORE | M | NE | 1,024 | 771 | 75.4% | 32 | 690 | 19 | 658 | 95.4% | 64.3% | 1.1% |
|
25
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INDIANAPOLIS | M | EC | 1,013 | 665 | 65.7% | 134 | 627 | 60 | 575 | 91.6% | 56.7% | 1.0% |
|
26
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SAN DIEGO | M | P | 976 | 819 | 83.9% | 33 | 831 | 13 | 686 | 82.6% | 70.3% | 1.2% |
|
27
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CHARLOTTE | M | SE | 954 | 671 | 70.3% | 42 | 563 | 23 | 478 | 85.0% | 50.1% | 0.8% |
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28
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HARTFORD & NEW HAVEN | M | NE | 953 | 855 | 89.7% | 27 | 854 | 22 | 777 | 90.9% | 81.5% | 1.3% |
|
29
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RALEIGH-DURHAM (FAYETVLLE) | M | SE | 939 | 614 | 65.4% | 60 | 527 | 34 | 448 | 84.9% | 47.7% | 0.8% |
|
30
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NASHVILLE | M | SE | 879 | 559 | 63.6% | 86 | 510 | 55 | 360 | 70.6% | 41.0% | 0.6% |
|
31
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KANSAS CITY | M | WC | 850 | 561 | 66.0% | 150 | 522 | 31 | 454 | 87.0% | 53.4% | 0.8% |
|
32
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CINCINNATI | M | EC | 836 | 547 | 65.4% | 91 | 489 | 39 | 418 | 85.5% | 50.0% | 0.7% |
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33
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MILWAUKEE | M | WC | 832 | 550 | 66.1% | 27 | 526 | 19 | 411 | 78.2% | 49.4% | 0.7% |
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34
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COLUMBUS, OH | M | EC | 810 | 582 | 71.8% | 66 | 573 | 32 | 497 | 86.6% | 61.3% | 0.8% |
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35
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SALT LAKE CITY | M | P | 783 | 400 | 51.1% | 116 | 419 | 51 | 363 | 86.7% | 46.4% | 0.6% |
|
36
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GREENVLL-SPART-ASHEVLL-AND | SE | 772 | 482 | 62.5% | 57 | 449 | 41 | 372 | 82.8% | 48.2% | 0.6% | |
|
37
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SAN ANTONIO | M | SW | 710 | 469 | 66.0% | 79 | 408 | 18 | 357 | 87.5% | 50.3% | 0.6% |
|
38
|
GRAND RAPIDS-KALMZOO-B.CRK | EC | 702 | 448 | 63.8% | 86 | 412 | 45 | 341 | 82.8% | 48.6% | 0.6% | |
|
39
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BIRMINGHAM (ANN AND TUSC) | M | SE | 684 | 483 | 70.7% | 90 | 466 | 39 | 388 | 83.3% | 56.8% | 0.7% |
|
40
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WEST PALM BEACH-FT. PIERCE | M | SE | 681 | 585 | 85.9% | 40 | 685 | 19 | 589 | 86.0% | 86.5% | 1.0% |
|
41
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MEMPHIS | M | SW | 655 | 424 | 64.8% | 83 | 362 | 49 | 310 | 85.8% | 47.4% | 0.5% |
|
42
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NORFOLK-PORTSMTH-NEWPT NWS | M | SE | 654 | 517 | 79.1% | 39 | 499 | 24 | 442 | 88.6% | 67.6% | 0.7% |
|
43
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NEW ORLEANS | M | SW | 653 | 509 | 78.0% | 37 | 495 | 23 | 396 | 79.9% | 60.6% | 0.7% |
|
44
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GREENSBORO-H.POINT-W.SALEM | M | SE | 634 | 440 | 69.3% | 31 | 351 | 22 | 305 | 86.9% | 48.0% | 0.5% |
|
45
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OKLAHOMA CITY | M | SW | 624 | 418 | 67.0% | 164 | 397 | 42 | 336 | 84.5% | 53.8% | 0.6% |
|
46
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HARRISBURG-LNCSTR-LEB-YORK | NE | 618 | 503 | 81.5% | 41 | 479 | 23 | 403 | 84.3% | 65.3% | 0.7% | |
|
47
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BUFFALO | M | NE | 617 | 482 | 78.2% | 58 | 457 | 27 | 385 | 84.4% | 62.5% | 0.7% |
|
48
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ALBUQUERQUE-SANTA FE | M | SW | 607 | 338 | 55.7% | 87 | 315 | 40 | 231 | 73.3% | 38.0% | 0.4% |
|
49
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PROVIDENCE-NEW BEDFORD | M | NE | 601 | 487 | 81.1% | 28 | 489 | 20 | 361 | 73.8% | 60.0% | 0.6% |
|
50
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LOUISVILLE | M | EC | 599 | 393 | 65.6% | 51 | 367 | 22 | 296 | 80.7% | 49.5% | 0.5% |
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51
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LAS VEGAS | M | P | 580 | 441 | 76.1% | 36 | 392 | 9 | 388 | 99.1% | 67.0% | 0.7% |
|
52
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WILKES BARRE-SCRANTON | NE | 568 | 459 | 80.8% | 85 | 468 | 46 | 437 | 93.3% | 76.9% | 0.7% | |
|
53
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JACKSONVILLE | M | SE | 564 | 418 | 74.2% | 45 | 402 | 18 | 333 | 82.7% | 59.0% | 0.6% |
|
54
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AUSTIN | M | SW | 556 | 364 | 65.4% | 58 | 376 | 29 | 344 | 91.6% | 62.0% | 0.6% |
|
55
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FRESNO-VISALIA | P | 525 | 272 | 51.8% | 31 | 274 | 13 | 199 | 72.5% | 37.8% | 0.3% | |
|
56
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LITTLE ROCK-PINE BLUFF | SW | 520 | 316 | 60.7% | 134 | 300 | 46 | 216 | 71.9% | 41.5% | 0.4% | |
|
57
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ALBANY-SCHENECTADY-TROY | NE | 515 | 400 | 77.7% | 43 | 379 | 35 | 348 | 92.0% | 67.7% | 0.6% | |
|
58
|
RICHMOND-PETERSBURG | SE | 505 | 323 | 63.9% | 34 | 296 | 20 | 233 | 78.7% | 46.1% | 0.4% | |
|
59
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TULSA | SW | 503 | 308 | 61.2% | 96 | 283 | 48 | 233 | 82.3% | 46.4% | 0.4% | |
|
60
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DAYTON | EC | 495 | 342 | 69.1% | 36 | 325 | 23 | 299 | 92.0% | 60.4% | 0.5% | |
|
61
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CHARLESTON-HUNTINGTON | EC | 479 | 350 | 73.1% | 141 | 344 | 33 | 224 | 64.9% | 46.7% | 0.4% | |
|
62
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KNOXVILLE | SE | 478 | 333 | 69.7% | 49 | 330 | 27 | 233 | 70.4% | 48.6% | 0.4% | |
|
63
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MOBILE-PENSACOLA (FT WALT) | SE | 471 | 353 | 74.9% | 63 | 364 | 41 | 290 | 79.7% | 61.6% | 0.5% | |
|
64
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FLINT-SAGINAW-BAY CITY | EC | 454 | 317 | 69.9% | 77 | 290 | 43 | 258 | 88.9% | 56.8% | 0.4% | |
|
65
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WICHITA-HUTCHINSON PLUS | WC | 453 | 312 | 68.9% | 186 | 305 | 51 | 198 | 65.1% | 43.8% | 0.3% | |
|
66
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LEXINGTON | EC | 436 | 293 | 67.2% | 87 | 279 | 23 | 156 | 56.0% | 35.9% | 0.3% | |
|
67
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ROANOKE-LYNCHBURG | SE | 423 | 263 | 62.3% | 46 | 264 | 29 | 224 | 85.0% | 53.0% | 0.4% | |
|
68
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TOLEDO | EC | 418 | 286 | 68.3% | 50 | 265 | 33 | 240 | 90.6% | 57.5% | 0.4% | |
|
69
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GREEN BAY-APPLETON | WC | 406 | 248 | 61.1% | 67 | 239 | 38 | 145 | 61.0% | 35.8% | 0.2% | |
|
70
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DES MOINES-AMES | WC | 405 | 246 | 60.8% | 170 | 245 | 33 | 160 | 65.3% | 39.5% | 0.3% | |
|
71
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ROCHESTER, NY | NE | 400 | 290 | 72.4% | 18 | 273 | 15 | 258 | 94.8% | 64.6% | 0.4% | |
|
72
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HONOLULU | P | 398 | 356 | 89.4% | 11 | 383 | 8 | 355 | 92.8% | 89.1% | 0.6% | |
|
73
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TUCSON (SIERRA VISTA) | P | 392 | 241 | 61.6% | 26 | 264 | 13 | 215 | 81.6% | 55.0% | 0.4% | |
|
74
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SPRINGFIELD, MO | WC | 391 | 184 | 47.0% | 93 | 176 | 43 | 117 | 66.4% | 29.9% | 0.2% | |
|
75
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OMAHA | WC | 386 | 290 | 75.2% | 149 | 269 | 29 | 220 | 81.9% | 57.0% | 0.4% | |
|
76
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FT. MYERS-NAPLES | M | SE | 385 | 295 | 76.7% | 34 | 371 | 18 | 329 | 88.5% | 85.4% | 0.6% |
|
77
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PADUCAH-C.GIRD-HARBG-MT VN | WC | 383 | 218 | 56.9% | 132 | 209 | 52 | 153 | 72.8% | 39.8% | 0.3% | |
|
78
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SPOKANE | P | 380 | 213 | 55.9% | 93 | 220 | 32 | 161 | 73.3% | 42.4% | 0.3% | |
|
79
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SHREVEPORT | SW | 372 | 229 | 61.4% | 93 | 203 | 39 | 145 | 71.6% | 39.0% | 0.2% | |
|
80
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PORTLAND-AUBURN | NE | 372 | 284 | 76.3% | 51 | 266 | 35 | 227 | 85.2% | 60.9% | 0.4% | |
|
81
|
SYRACUSE | NE | 363 | 281 | 77.3% | 22 | 313 | 17 | 197 | 62.9% | 54.2% | 0.3% | |
|
82
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CHAMPAIGN&SPRNGFLD-DECATUR | WC | 362 | 256 | 70.8% | 130 | 244 | 34 | 187 | 76.3% | 51.5% | 0.3% | |
|
83
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HUNTSVILLE-DECATUR (FLOR) | SE | 357 | 251 | 70.3% | 43 | 247 | 24 | 210 | 85.2% | 58.9% | 0.4% | |
|
84
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COLUMBIA, SC | SE | 345 | 211 | 61.1% | 34 | 213 | 19 | 150 | 70.5% | 43.6% | 0.3% | |
|
85
|
MADISON | WC | 339 | 208 | 61.3% | 54 | 226 | 20 | 171 | 75.6% | 50.3% | 0.3% | |
|
86
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CHATTANOOGA | SE | 337 | 233 | 69.3% | 26 | 212 | 15 | 164 | 77.4% | 48.7% | 0.3% | |
|
87
|
SOUTH BEND-ELKHART | EC | 329 | 180 | 54.9% | 59 | 173 | 29 | 152 | 88.0% | 46.3% | 0.3% | |
|
88
|
JACKSON, MS | SE | 319 | 194 | 60.8% | 58 | 170 | 19 | 126 | 74.1% | 39.5% | 0.2% | |
|
89
|
CEDAR RAPIDS-WTRLO-IWC&DUB | WC | 318 | 217 | 68.3% | 137 | 200 | 57 | 171 | 85.6% | 53.8% | 0.3% | |
|
90
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BURLINGTON-PLATTSBURGH | NE | 308 | 176 | 57.1% | 61 | 192 | 34 | 165 | 85.8% | 53.5% | 0.3% | |
|
91
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COLORADO SPRINGS-PUEBLO | WC | 306 | 201 | 65.7% | 40 | 199 | 9 | 149 | 74.5% | 48.6% | 0.3% | |
|
92
|
DAVENPORT-R.ISLAND-MOLINE | WC | 304 | 210 | 68.9% | 89 | 198 | 35 | 176 | 88.8% | 57.9% | 0.3% | |
|
93
|
TRI-CITIES, TN-VA | SE | 304 | 222 | 73.2% | 56 | 203 | 16 | 153 | 75.2% | 50.4% | 0.3% | |
|
94
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WACO-TEMPLE-BRYAN | SW | 299 | 195 | 65.2% | 60 | 202 | 24 | 163 | 80.8% | 54.5% | 0.3% | |
|
95
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BATON ROUGE | SW | 290 | 224 | 77.1% | 26 | 197 | 9 | 136 | 69.2% | 46.9% | 0.2% | |
|
96
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JOHNSTOWN-ALTOONA | NE | 285 | 231 | 81.1% | 73 | 230 | 21 | 171 | 74.6% | 60.2% | 0.3% | |
|
97
|
EVANSVILLE | EC | 279 | 166 | 59.5% | 78 | 182 | 25 | 149 | 81.7% | 53.3% | 0.3% | |
|
98
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YOUNGSTOWN | EC | |||||||||||