Cable Penetration Analysis By DMA
  Total Total CNBC CNBC CNBC CNBC CNBC
  TV Cable Cable DMA DMA DMA DMA % Cable HH % TV HH % Total
  HH HH Pene Headends Subs Headends Subs* in DMA in DMA Subs U.S.
RANK MARKET M REGION  
1
NEW YORK M NE 7,301 5,759 78.9% 130 5,418 97 4,784 88.3% 65.5% 8.1%
2
LOS ANGELES M P 5,303 3,311 62.4% 161 3,001 116 2,668 88.9% 50.3% 4.5%
3
CHICAGO M WC 3,361 2,320 69.0% 142 1,882 96 1,710 90.8% 50.9% 2.9%
4
PHILADELPHIA M NE 2,801 2,296 82.0% 110 2,194 51 1,856 84.6% 66.3% 3.1%
5
SAN FRANCISCO-OAK-SAN JOSE M P 2,426 1,853 76.4% 109 1,663 68 1,560 93.8% 64.3% 2.6%
6
BOSTON (MANCHESTER) M NE 2,316 1,910 82.5% 137 2,008 119 1,808 90.0% 78.1% 3.1%
7
DALLAS-FT. WORTH M SW 2,201 1,100 50.0% 259 952 72 728 76.5% 33.1% 1.2%
8
WASHINGTON, DC (HAGRSTWN) M NE 2,128 1,504 70.7% 129 1,425 53 1,208 84.8% 56.8% 2.0%
9
ATLANTA M SE 1,991 1,440 72.3% 143 1,230 78 991 80.5% 49.8% 1.7%
10
DETROIT M EC 1,879 1,392 74.1% 99 1,217 47 1,176 96.6% 62.6% 2.0%
11
HOUSTON M SW 1,832 997 54.4% 134 911 49 869 95.4% 47.5% 1.5%
12
SEATTLE-TACOMA M P 1,647 1,209 73.4% 146 1,173 57 1,103 94.0% 67.0% 1.9%
13
MINNEAPOLIS-ST. PAUL M WC 1,574 905 57.5% 237 880 99 706 80.2% 44.9% 1.2%
14
TAMPA-ST. PETE (SARASOTA) M SE 1,568 1,201 76.6% 127 1,202 44 1,095 91.2% 69.8% 1.9%
15
MIAMI-FT. LAUDERDALE M SE 1,550 1,173 75.7% 89 1,130 29 1,043 92.3% 67.3% 1.8%
16
PHOENIX M P 1,537 929 60.5% 127 868 49 813 93.7% 52.9% 1.4%
17
CLEVELAND M EC 1,513 1,118 73.9% 125 1,046 72 970 92.8% 64.1% 1.6%
18
DENVER M WC 1,382 865 62.6% 212 823 91 682 82.9% 49.4% 1.2%
19
SACRAMNTO-STKTON-MODESTO M P 1,227 798 65.1% 83 763 45 640 83.9% 52.2% 1.1%
20
ORLANDO-DAYTONA BCH-MELBRN M SE 1,182 886 74.9% 117 865 51 802 92.7% 67.8% 1.4%
21
PITTSBURGH M EC 1,148 931 81.1% 108 928 55 806 86.8% 70.2% 1.4%
22
ST. LOUIS M WC 1,144 681 59.5% 160 614 54 517 84.2% 45.2% 0.9%
23
PORTLAND, OR M P 1,069 672 62.8% 111 655 50 549 83.7% 51.3% 0.9%
24
BALTIMORE M NE 1,024 771 75.4% 32 690 19 658 95.4% 64.3% 1.1%
25
INDIANAPOLIS M EC 1,013 665 65.7% 134 627 60 575 91.6% 56.7% 1.0%
26
SAN DIEGO M P 976 819 83.9% 33 831 13 686 82.6% 70.3% 1.2%
27
CHARLOTTE M SE 954 671 70.3% 42 563 23 478 85.0% 50.1% 0.8%
28
HARTFORD & NEW HAVEN M NE 953 855 89.7% 27 854 22 777 90.9% 81.5% 1.3%
29
RALEIGH-DURHAM (FAYETVLLE) M SE 939 614 65.4% 60 527 34 448 84.9% 47.7% 0.8%
30
NASHVILLE M SE 879 559 63.6% 86 510 55 360 70.6% 41.0% 0.6%
31
KANSAS CITY M WC 850 561 66.0% 150 522 31 454 87.0% 53.4% 0.8%
32
CINCINNATI M EC 836 547 65.4% 91 489 39 418 85.5% 50.0% 0.7%
33
MILWAUKEE M WC 832 550 66.1% 27 526 19 411 78.2% 49.4% 0.7%
34
COLUMBUS, OH M EC 810 582 71.8% 66 573 32 497 86.6% 61.3% 0.8%
35
SALT LAKE CITY M P 783 400 51.1% 116 419 51 363 86.7% 46.4% 0.6%
36
GREENVLL-SPART-ASHEVLL-AND   SE 772 482 62.5% 57 449 41 372 82.8% 48.2% 0.6%
37
SAN ANTONIO M SW 710 469 66.0% 79 408 18 357 87.5% 50.3% 0.6%
38
GRAND RAPIDS-KALMZOO-B.CRK   EC 702 448 63.8% 86 412 45 341 82.8% 48.6% 0.6%
39
BIRMINGHAM (ANN AND TUSC) M SE 684 483 70.7% 90 466 39 388 83.3% 56.8% 0.7%
40
WEST PALM BEACH-FT. PIERCE M SE 681 585 85.9% 40 685 19 589 86.0% 86.5% 1.0%
41
MEMPHIS M SW 655 424 64.8% 83 362 49 310 85.8% 47.4% 0.5%
42
NORFOLK-PORTSMTH-NEWPT NWS M SE 654 517 79.1% 39 499 24 442 88.6% 67.6% 0.7%
43
NEW ORLEANS M SW 653 509 78.0% 37 495 23 396 79.9% 60.6% 0.7%
44
GREENSBORO-H.POINT-W.SALEM M SE 634 440 69.3% 31 351 22 305 86.9% 48.0% 0.5%
45
OKLAHOMA CITY M SW 624 418 67.0% 164 397 42 336 84.5% 53.8% 0.6%
46
HARRISBURG-LNCSTR-LEB-YORK   NE 618 503 81.5% 41 479 23 403 84.3% 65.3% 0.7%
47
BUFFALO M NE 617 482 78.2% 58 457 27 385 84.4% 62.5% 0.7%
48
ALBUQUERQUE-SANTA FE M SW 607 338 55.7% 87 315 40 231 73.3% 38.0% 0.4%
49
PROVIDENCE-NEW BEDFORD M NE 601 487 81.1% 28 489 20 361 73.8% 60.0% 0.6%
50
LOUISVILLE M EC 599 393 65.6% 51 367 22 296 80.7% 49.5% 0.5%
51
LAS VEGAS M P 580 441 76.1% 36 392 9 388 99.1% 67.0% 0.7%
52
WILKES BARRE-SCRANTON   NE 568 459 80.8% 85 468 46 437 93.3% 76.9% 0.7%
53
JACKSONVILLE M SE 564 418 74.2% 45 402 18 333 82.7% 59.0% 0.6%
54
AUSTIN M SW 556 364 65.4% 58 376 29 344 91.6% 62.0% 0.6%
55
FRESNO-VISALIA   P 525 272 51.8% 31 274 13 199 72.5% 37.8% 0.3%
56
LITTLE ROCK-PINE BLUFF   SW 520 316 60.7% 134 300 46 216 71.9% 41.5% 0.4%
57
ALBANY-SCHENECTADY-TROY   NE 515 400 77.7% 43 379 35 348 92.0% 67.7% 0.6%
58
RICHMOND-PETERSBURG   SE 505 323 63.9% 34 296 20 233 78.7% 46.1% 0.4%
59
TULSA   SW 503 308 61.2% 96 283 48 233 82.3% 46.4% 0.4%
60
DAYTON   EC 495 342 69.1% 36 325 23 299 92.0% 60.4% 0.5%
61
CHARLESTON-HUNTINGTON   EC 479 350 73.1% 141 344 33 224 64.9% 46.7% 0.4%
62
KNOXVILLE   SE 478 333 69.7% 49 330 27 233 70.4% 48.6% 0.4%
63
MOBILE-PENSACOLA (FT WALT)   SE 471 353 74.9% 63 364 41 290 79.7% 61.6% 0.5%
64
FLINT-SAGINAW-BAY CITY   EC 454 317 69.9% 77 290 43 258 88.9% 56.8% 0.4%
65
WICHITA-HUTCHINSON PLUS   WC 453 312 68.9% 186 305 51 198 65.1% 43.8% 0.3%
66
LEXINGTON   EC 436 293 67.2% 87 279 23 156 56.0% 35.9% 0.3%
67
ROANOKE-LYNCHBURG   SE 423 263 62.3% 46 264 29 224 85.0% 53.0% 0.4%
68
TOLEDO   EC 418 286 68.3% 50 265 33 240 90.6% 57.5% 0.4%
69
GREEN BAY-APPLETON   WC 406 248 61.1% 67 239 38 145 61.0% 35.8% 0.2%
70
DES MOINES-AMES   WC 405 246 60.8% 170 245 33 160 65.3% 39.5% 0.3%
71
ROCHESTER, NY   NE 400 290 72.4% 18 273 15 258 94.8% 64.6% 0.4%
72
HONOLULU   P 398 356 89.4% 11 383 8 355 92.8% 89.1% 0.6%
73
TUCSON (SIERRA VISTA)   P 392 241 61.6% 26 264 13 215 81.6% 55.0% 0.4%
74
SPRINGFIELD, MO   WC 391 184 47.0% 93 176 43 117 66.4% 29.9% 0.2%
75
OMAHA   WC 386 290 75.2% 149 269 29 220 81.9% 57.0% 0.4%
76
FT. MYERS-NAPLES M SE 385 295 76.7% 34 371 18 329 88.5% 85.4% 0.6%
77
PADUCAH-C.GIRD-HARBG-MT VN   WC 383 218 56.9% 132 209 52 153 72.8% 39.8% 0.3%
78
SPOKANE   P 380 213 55.9% 93 220 32 161 73.3% 42.4% 0.3%
79
SHREVEPORT   SW 372 229 61.4% 93 203 39 145 71.6% 39.0% 0.2%
80
PORTLAND-AUBURN   NE 372 284 76.3% 51 266 35 227 85.2% 60.9% 0.4%
81
SYRACUSE   NE 363 281 77.3% 22 313 17 197 62.9% 54.2% 0.3%
82
CHAMPAIGN&SPRNGFLD-DECATUR   WC 362 256 70.8% 130 244 34 187 76.3% 51.5% 0.3%
83
HUNTSVILLE-DECATUR (FLOR)   SE 357 251 70.3% 43 247 24 210 85.2% 58.9% 0.4%
84
COLUMBIA, SC   SE 345 211 61.1% 34 213 19 150 70.5% 43.6% 0.3%
85
MADISON   WC 339 208 61.3% 54 226 20 171 75.6% 50.3% 0.3%
86
CHATTANOOGA   SE 337 233 69.3% 26 212 15 164 77.4% 48.7% 0.3%
87
SOUTH BEND-ELKHART   EC 329 180 54.9% 59 173 29 152 88.0% 46.3% 0.3%
88
JACKSON, MS   SE 319 194 60.8% 58 170 19 126 74.1% 39.5% 0.2%
89
CEDAR RAPIDS-WTRLO-IWC&DUB   WC 318 217 68.3% 137 200 57 171 85.6% 53.8% 0.3%
90
BURLINGTON-PLATTSBURGH   NE 308 176 57.1% 61 192 34 165 85.8% 53.5% 0.3%
91
COLORADO SPRINGS-PUEBLO   WC 306 201 65.7% 40 199 9 149 74.5% 48.6% 0.3%
92
DAVENPORT-R.ISLAND-MOLINE   WC 304 210 68.9% 89 198 35 176 88.8% 57.9% 0.3%
93
TRI-CITIES, TN-VA   SE 304 222 73.2% 56 203 16 153 75.2% 50.4% 0.3%
94
WACO-TEMPLE-BRYAN   SW 299 195 65.2% 60 202 24 163 80.8% 54.5% 0.3%
95
BATON ROUGE   SW 290 224 77.1% 26 197 9 136 69.2% 46.9% 0.2%
96
JOHNSTOWN-ALTOONA   NE 285 231 81.1% 73 230 21 171 74.6% 60.2% 0.3%
97
EVANSVILLE   EC 279 166 59.5% 78 182 25 149 81.7% 53.3% 0.3%
98
YOUNGSTOWN   EC